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colabsports
Brands Community

Join the ColabSports Collective and turn product access into community growth.

Start with private product sharing, then expand into team collabs, academy pathways, and exclusive provider relationships by sponsoring a team, athlete, or coach.

Private access first

Recommended when ColabSports should be the only retailer with access.

Teams create collabs

Approved products can power curated kits, drops, and sponsor-backed launches.

Sponsorship unlocks more

Academies and exclusive-provider lanes start once the relationship goes deeper.

Review the product lane

Already connected? Brand login

Best practice
Private access launch map
Create one private access price list, assign it to ColabSports, and activate it when the assortment is ready.
1

Open the ColabSports supplier referral.

2

Accept the connection and create a supplier price list.

3

Choose Private access, assign ColabSports, and set your margin.

4

Add selected products or your full catalog and set the list Active.

Helpful note: if a product does not appear in your price list, confirm it is published to the supplier lane and included in your store's primary market.
Private access recommendedSelected SKUs or full catalogSponsorship-ready
Why brands join

Make the supplier lane easier to join and more valuable once you are in.

The one-pager handles access. This page makes the commercial path clear: get products into ColabSports, let teams create collabs, and use sponsorship to move into academy and exclusive-provider territory.

Controlled product access
Share selected SKUs or your entire catalog through a private product lane without opening the door to every retailer.
Team collabs that actually launch
Sponsored teams can create collabs, build curated kits, and turn approved inventory into drops that feel native to their community.
Academy and exclusive provider pathways
Sponsor a team, athlete, or coach to unlock academy creation and position your brand as the exclusive provider in that sponsored lane.
Calendar invite

Put 15 minutes on the calendar.

Use the same booking flow we use across the site if you want a quick working session on supplier setup, private vs public access, team collabs, or the academy sponsorship path.

Supplier accessSponsorship structureAcademy planning

Prefer async? Use the email CTA above and we'll send the next steps instead.

Setup playbook

Three ways to get your products into the ColabSports supplier lane.

Whether you already have supplier access, are setting it up now, or are still choosing your commerce stack, the operational path is simple and the recommended access model stays the same.

Fastest path
Already have a supplier lane
  1. 1Open the ColabSports referral link and choose the store you want to connect.
  2. 2Accept the ColabSports connection if you are prompted to review the invite.
  3. 3Create a supplier price list in your commerce admin.
  4. 4Choose Private access, assign ColabSports, set the status to Active, and enter your retailer margin.
  5. 5Add the products you want ColabSports to access and save the list.
Guided setup
Need supplier-lane setup
  1. 1Open the same referral link to start commerce onboarding.
  2. 2Enable the supplier app when prompted and complete the ColabSports connection.
  3. 3Create a new price list with Private access and assign it to ColabSports.
  4. 4Set the list to Active, define your margin, and choose the products you want to share.
  5. 5Save the list so ColabSports can import the catalog you approved.
Start from zero
Starting from zero
  1. 1Use the referral page to start a commerce trial.
  2. 2Enable the supplier app during setup.
  3. 3Connect with ColabSports and create your first private access price list.
  4. 4Share selected products or your full catalog once the store is ready.

Share individual products

Choose only the SKUs you want ColabSports to import when you build the price list. This is the cleanest option for launch collections and test assortments.

Share your full catalog

Use Select all products when you want ColabSports to access your complete catalog and build broader storefront coverage immediately.

Keep it private by default

Use Private access if only ColabSports should see the products. Public access should be reserved for brands that want every eligible retailer to import them.

Sponsorship flywheel

Move from supplier access to academy ownership.

Supplier access gets products flowing. Sponsorship is what turns that catalog access into recurring brand presence, collabs, and a deeper academy relationship.

What this unlocks

Brands can sponsor a team, athlete, or coach, let teams create collabs, create academies around that sponsorship, and become the exclusive provider for the resulting commerce lane.

Step 01
Sponsor the right program
Start with a team, athlete, or coach you want to back with products, community access, or a deeper commerce relationship.
Step 02
Launch team collabs
Sponsored teams can create collabs and curated kits using the products you approved for the supplier lane.
Step 03
Open academy access
That sponsorship can unlock academy creation so product, coaching, and content all sit inside one brand-backed experience.
Step 04
Become the exclusive provider
Once the academy or sponsored lane is live, your brand can operate as the exclusive provider for gear, drops, and related offers inside that environment.

Best-practice stack for launch

Use a private access price list for controlled catalog sharing. Then use sponsorship to add collab drops, academy access, and exclusive-provider positioning without changing the underlying supplier workflow.

Supplier laneTeam collabsAcademies

FAQ

Questions brands usually ask first.

Ready to launch

Give ColabSports access, then build the relationship beyond wholesale.

Start with the supplier referral. If you already know you want sponsored teams, collabs, academy access, or an exclusive-provider setup, talk with us before you publish the first list.

Open the referral