01 · Usefulness
Performance is the floor.
Every product, program, and partnership needs a real job in training, recovery, competition, or belonging.
CoLabSports
Art · Science · Play · Design
Impact · Responsibility in motion
Performance is a responsibility.
Sport gives brands a place in an athlete’s life. That place should be earned through useful products, visible proof, and value returned to the people and places inside the loop.
Human firstProof ledCraft protected
01:11 film
Cade · Planet Swim
Inventivity starts with attention.
The standard
Raise the standard. Widen the pathway.
02 · Equity
Return value fairly.
Athletes, coaches, teams, makers, and communities contribute differently. The system should recognize each role with dignity.
03 · Proof
Make the promise visible.
A claim becomes useful when people can see the action, the recipient, and the trail back to the work that created it.
04 · Stewardship
Commerce should give back.
The strongest transaction does more than move inventory. It strengthens the people and places that make sport possible.
Aligned with the Collective Community
The product can carry the cause.
01 / 06
Gives back
tentree
Every item plants 10 trees.
Each purchase funds verified restoration work, with tree codes that let customers follow where their impact lands.
02 / 06
Gives back
deBoer · Relate Water
1% of annual sales supports clean water.
deBoer also directs 100% of additional Relate-branded sales toward solar-powered water infrastructure in rural South Africa.
03 / 06
Gives back
Cancha
1% of gross revenue goes to environmental nonprofits.
Alongside its 1% pledge, Cancha supports Tennis For All, bringing sustainable sport and education programs to children in Uganda.
04 / 06
Gives back
Kyrgies
1% of gross sales supports environmental causes.
A member since 2017, Kyrgies pairs environmental giving with sustainably sourced wool and living-wage craft employment in Kyrgyzstan.
05 / 06
Gives back
OutIn · BCRF
$16 from each BCRF Mino supports breast cancer research.
The current co-branded Mino funds BCRF; an earlier Shark Angels gift-box campaign pledged 5% of revenue to shark conservation.
06 / 06
Gives back
QEJA Socks
At least 1% of revenue supports environmental initiatives.
QEJA combines lower-impact materials and plastic-free packaging with climate certification, community projects, and environmental giving.
Proof in Motion
Impact made visible
Cost of playPrimary sport All sports Better allocation
Youth sport is getting expensive. The coaching loop should not be.
Families already carry travel, facilities, dues, equipment, and time. Remote coaching on Colab is not a replacement for belonging to a team. It is a way to put more of the spend into the work that changes an athlete: clear feedback, better planning, and a coach who can see the pattern.
$1,016
Average family spend for one child's primary sport in 2024, according to Project Play.
Nearly $1,500
Average spend across that child's sports in the same Project Play survey.
Remote
Put more of the budget toward coaching, review, and gear instead of miles and facility overhead.
Cost data from Project Play's 2024 youth sports survey.
Long-term development
True LTAD means better athletes and longer athletic lives.
The point is not to rush every child toward the same finish line. True long-term athlete development builds physical literacy, protects enjoyment, and keeps the door open to performance, healthspan, and active-for-life participation.
Physical literacy first
Skill, coordination, confidence, and movement variety come before early specialization pressure.
Stage-appropriate training
The work should match the athlete's age, readiness, goals, and season, not a one-size-fits-all plan.
Enjoyment is data
Athletes stay longer when training feels purposeful, social, and worth returning to.
Active for life
True development protects long-term participation, healthspan, and the joy of being capable.
LTAD frame informed by Sport for Life's long-term development model.
Performance should not be gated
If cost is the blocker, tell us where the help should go.
Athletes, families, coaches, and sponsors can raise a hand here. We will review the context and look for the cleanest path: academy access, team support, partner sponsorship, or a direct follow-up.
Cost support
Sponsor fit
Dignified access
How responsibility moves
From intent to a visible trail.
Impact becomes credible when every handoff has an owner and every promise has somewhere concrete to land.
01
Choose for usefulness
Start with the athlete’s real friction and the partner’s ability to solve it without inflating the claim.
02
Name the return
Define what goes back to the athlete, coach, team, maker, community, or place before the story goes live.
03
Show the proof
Connect the product, recipient, action, and outcome in a trail that a person can inspect without decoding a report.
04
Keep it in the loop
Let the proof inform the next kit, partnership, coaching decision, and community commitment.
Build the next useful loop
Bring a product, a purpose, and proof.
We partner with brands that can help athletes perform and make the value created around sport easier to see.