01 · Usefulness
Performance is the floor.
Every product, program, and partnership needs a real job in training, recovery, competition, or belonging.
Colab Sports
Art · Science · Play · Design
Impact · Responsibility in motion
Performance is a responsibility.
Sport gives brands a place in an athlete’s life. That place should be earned through useful products, visible proof, and value returned to the people and places inside the loop.
Human firstProof ledCraft protected
01:11 film
Cade · Planet Swim
Inventivity starts with attention.
The standard
Raise the standard. Widen the pathway.
02 · Equity
Return value fairly.
Athletes, coaches, teams, makers, and communities contribute differently. The system should recognize each role with dignity.
03 · Proof
Make the promise visible.
A claim becomes useful when people can see the action, the recipient, and the trail back to the work that created it.
04 · Stewardship
Commerce should give back.
The strongest transaction does more than move inventory. It strengthens the people and places that make sport possible.
Aligned with the Collective Community
The product can carry the cause.
01 / 06
Gives back
tentree
Every item plants 10 trees.
Each purchase funds verified restoration work, with tree codes that let customers follow where their impact lands.
02 / 06
Gives back
deBoer · Relate Water
1% of annual sales supports clean water.
deBoer also directs 100% of additional Relate-branded sales toward solar-powered water infrastructure in rural South Africa.
03 / 06
Gives back
Cancha
1% of gross revenue goes to environmental nonprofits.
Alongside its 1% pledge, Cancha supports Tennis For All, bringing sustainable sport and education programs to children in Uganda.
04 / 06
Gives back
Kyrgies
1% of gross sales supports environmental causes.
A member since 2017, Kyrgies pairs environmental giving with sustainably sourced wool and living-wage craft employment in Kyrgyzstan.
05 / 06
Gives back
OutIn · BCRF
$16 from each BCRF Mino supports breast cancer research.
The current co-branded Mino funds BCRF; an earlier Shark Angels gift-box campaign pledged 5% of revenue to shark conservation.
06 / 06
Gives back
QEJA Socks
At least 1% of revenue supports environmental initiatives.
QEJA combines lower-impact materials and plastic-free packaging with climate certification, community projects, and environmental giving.
Proof in Motion
Impact made visible
Build the next useful loop
Bring a product, a purpose, and proof.
We partner with brands that can help athletes perform and make the value created around sport easier to see.